Prior to joining international awards, BUBU.COM has been acknowledged by Red Herring as one of TOP 100 Asia most innovative companies 2011. On October 19, the Red Herring editorial team selected the Top 100 Asia most innovative companies from a pool of hundreds from across Asia. The Top 100 are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.
By ANDREW ADAM NEWMAN
Published: August 3, 2011
MARKETERS promoting their products online have followed a fairly standard arc historically, first buying digital ads and building their own Web sites in the early years of the Internet, and more recently amassing followers on social networks like Facebook and Twitter.
Ritz crackers, a product of Kraft, used in-text ads to highlight its Facebook contest promotion with the television show “Glee. ”
Now, companies increasingly are running online ads that focus less on pitching their products than promoting their Facebook pages and Twitter accounts.
August 1, 2011 by Nova Spivack
Nova Spivack has several ventures in production that focus on the real-time stream, including Bottlenose (for filtering the stream), StreamGlider (a new mobile stream delivery platform), Live Matrix (the schedule of the live web), and The Daily Dot (a new online daily newspaper about what’s trending online).
The social media landscape is changing quickly, but this change won’t be immediate, or for that matter, efficient. And that’s going to be a big problem for all of us.
I believe that Twitter, Facebook, Google+ and LinkedIn are fundamentally different, and thus, should not be in competition. However, I’m not sure the companies themselves see it this way. It’s likely they will continue dedicating resources to competition instead of differentiation.
And while the social media gods fight it out in the clouds above us, what will happen down here on Earth? What about all of us, the little people — the users?
Dalam rangka terus mengembangkan industri digital di Indonesia dan juga sebagai followup dari IDBYTE, Chairwoman dari Bubu Group, Shinta Witoyo Dhanuwardoyo, melakukan kunjungan ke beberapa perusahaan top teknologi digital dunia di San Fransisco dan Palo Alto, USA.
Di San Fransisco, Shinta bertemu dengan Jana Messerschmidt, Senior Director Twitter, dan beberapa petinggi Twitter lainnya. Sebelumnya dia bertemu Craig Newmark dari Craigslist.
By CLAIRE CAIN MILLER July 19, 2011, 8:48 PM
ASPEN, Colo. — Twitter is facing a federal government investigation, competition from Google+ and the departure of two of its founders. But Dick Costolo, Twitter’s chief executive, has a message for the naysayers: the business is growing just fine.
“We’re growing faster than we’ve ever grown,” Mr. Costolo said Tuesday at the Fortune Brainstorm Tech conference in Aspen, Colo.
People send a billion Twitter posts every five days and 400 million people — not counting Twitter apps — visit its Web site each month, he said.
July 18 by Bill Clark 9
Bill Clark is the CEO of Microventures, a securities broker/dealer that uses crowdfunding to allow investors to invest between $1,000 and $10,000 in startups online. You can follow him on Twitter @austinbillc.
Most people understand that a high percentage of startups never make it. So what if you could give yourself a leg up on the competition? Below is a list of tips that may help your startup get to the next level. These ideas are not revolutionary, and many successful startups already have these qualities. Why not ensure yours does too?
Jakarta, CHIP.co.id - Kompetisi pemasaran digital Bubu Awards pada tahun ini menginjak usia yang ke-7. Kali ini, Bubu Awards diselenggarakan sebagai bagian dari seminggu digital besar yang disebut IDBYTE 2011, dimana terdiri dari pameran, lokakarya, konferensi, hingga malam penganugerahan. Acara ini berlangsung selama 4 hari berturut-turut pada tanggal 11-14 Juli 2011. Malam penganugerahan pada Bubu Awards diselenggarakan di Ballroom Ritz Carlton, Pacific Place, Jakarta (14/7).
July 15, 2011 by Jeff Ente 18
The Buzzword Breakdown Series is supported by The Network, Cisco’s technology news site. The Network features technology news, trends and information on video, collaboration, core networks, mobility, security, data, Cisco culture and social media.
Facebook’s gravitational pull of 750 million users is enough to hold digital marketers spellbound. Once they get past the sheer size, they find that Facebook also offers unique and nuanced selling opportunities amidst difficult obstacles.
July 13, 2011
by Sanjay Dholakia, CEO of Crowd Factory
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Companies are also thinking about social media as an integrated element that spans all of its campaigns and channels – not as its own silo. But enabling people to share a campaign with friends is only half the battle; you’ve got to give them a compelling reason to socialize.
Here are five creative ways to motivate social sharing. We’ll provide insights as to how you can structure campaigns to encourage more people to share, alongside examples of brands that are getting it right.
July 9, 2011 By Paul Hartsock
Facebook CEO Mark Zuckerberg took a look around Google’s new social network recently, gathering 30,000 followers in the process. His network also launched a new video chat feature this week in cooperation with Skype. Video chat’s also something Google+ features — though its version of the tech can go group-style. Meanwhile, Redmond went to China, Amazon expanded its cloud and Sprint may join the iPhone party.
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Shinta Dhanuwardoyo (Founder & Chairman) |
| Aria Witoelar (Founder & Chairman) |
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Bubu’s Platform
Bubu was founded in 1996. It was a leading web development company, and one of the very first of any internet companies in Indonesia. Now it evolves into a Full Service Digital Agency. We fully understand that nowadays consumers no longer fancy boring monologue from manufacturer words.They are looking for fresh, fun and interesting things, and that’s exactly what we want our digital campaign to be. Bubu believes in a concept called storyability. One idea, one story that every digital campaign has to have in order to rise in people’s mind, gives a genuine experience and be the talk of the town.

Bubu Awards v.07 competition powered by Bubu.com is coming. Bubu Awards started as the first and the most prestigious web design competition in Indonesia since 2001. In 2009 we successfully held the 6th iteration of Bubu Awards, titled “The Rise of the Digital Era”. Continuing the success, and foreseeing the golden era of digital industry in Indonesia, we expand the upcoming Bubu Awards to not only a web design competition, but also a digital competition to accelerate the growing of the Internet and mobile marketing landscape in Indonesia even faster. We plan to make this event a strong trigger for the growth of Indonesian digital industry. This annual digital marketing competition/awards will also be held as a part of a big digital week, called the IDBYTE 2011, which will consist of exhibition, workshops, conference, and awarding night.

IDBYTE is the biggest digital event in Indonesia. It is a week of engaging conference, workshop, exhibition, and Bubu Awards v.07 that covers the hottest topics in the digital industry. An expansion of Bubu Awards, this year’s IDbyte will be held on July 11-14 at Ritz-Carlton, Pacific Place, Jakarta and will also include the event Bubu Awards V.07. IDBYTE features top global speakers in the digital Industry, including Facebook, Google, Yahoo!, Ebay and LinkedIn. . It is a golden opportunity to discover new digital trends and technologies, as well as to network and share with top industry players and big names in the digital world.
Currently, Bubu.com is looking for new woofers that have passion to become: Digital Strategist, Creative Group Head and Social Media Manager, Senior User Interface/ Experience Designer, Senior Front-end Web Developer, Senior Back-end Web Developer, Senior Android Mobile Application Developer, Senior iOS Mobile Application Developer. The description are elaborated below. Applicants can send application letter and Curriculum Vitae for the preferred position to HRD@BUBU.COM.
General Requirements:
- Candidate must possess at least a Bachelor’s Degree.
- Having the experience in the similar field applied in reputable advertising agency.
- Aware of digital and social media environment.
- Having a good interpersonal skill and capability to work in a team as well as individual.
- Having the value of integrity and hardworking.
- Fluent in written and speaking English.
- Cooperating with account teams and creative to create the big idea according to the insight from client brief and objectives.
- Developing and implementing digital strategy: researching in depth the competitive analysis of the brand, the main message of the digital strategy and how the message should be delivered to the audiences.
- Creating measurable KPI and target for the strategy according to the objectives.
- Understand the social analytics measurement tools and able to conduct measurement measuring the KPI and targets.
Requirements:
- Candidate should have experience as a planner or similar field at least 1 year in a reputable ad agency.
- Able to analyze data to draw insight and create the big idea.
- Able to present strategy with content and creative to client in a professional manner.
- Collaborating with account and digital strategist in creating the big idea according to the insight from client brief and objectives.
- Developing and proposing creative products as the translation of the big idea.
- Developing creative visual design for all tools that will support the campaign.
Requirements:
- Candidates should have had been a creative group head, senior copywriter, senior art director for 2 years in a reputable ad agency.
- Able to create and maintain the big idea.
- Able to lead a team consisting of creative team members in order to deliver creative products.
- Preparing the social media content and flow in every campaign to be in line with the big idea.
- Executing and maintaining the social media content that has been made.
- Managing the community engagement of the social media.
- Measuring the social media analytics and analyzing the impact of the social media strategy.
Requirements:
- Must have at least 1 year experience as a social media manager in a reputable ad agency.
- Must understand the social media environment and all the competitive review.
- Must understand how to use the major social media analytic measurement tools.
- Be part of a team that builds and integrates Web sites/applications and mobile sites.
- Develop front-end/client side of Web sites/applications and mobile sites.
- Ensure current and future application functionality and scalability.
Requirements:
- Excellent team work and communication (verbal and written) skills
- Extensive experience with web sites/applications development
- Expert in AJAX, including HTML5 and CSS2.1
- Be committed to doing whatever it takes to keep hosted infrastructure running and meeting SLAs.
- Be part of a team hat builds and integrates Web sites/ applications, and mobile sites.
- Develop back-end/server side of Web sites/applications and mobile sites.
- Ensure current and future application functionality and scalability.
Requirements:
- Excellent team work and communication (verbal and written) skills.
- Extensive experience with web sites/applications development
- Expert in LAMP platform, including PHP5.x and MySQL5.x
- Be Committed to doing whatever it takes to keep hosted infrastructure running and meeting SLAs.
- Be part of a team that builds and integrates mobile sites and mobile applications
- Define, design and develop Android mobile applications and games.
- Ensure current and future application functionality and scalability.
Requirements:
- Excellent team work and communication (verbal and written) skills.
- Understand fundamentals in object-oriented design, data structures, algorithm design, problem solving, and complexity analysis.
- Experience with Android SDK with API Level 11 and above
- Proficiency in Java
- Experience in building Android Apps that have been successfully published in Android Market
- Be part of a team that builds and integrates mobile sites and mobile applications
- Define, design and develop iOS mobile applications and games.
- Ensure current and future application functionality and scalability.
Requirements:
- Excellent team work and communication (verbal and written) skills.
- Understand fundamentals in object-oriented design, data structures, algorithm design, problem solving, and complexity analysis.
- Experience with iOS5 SDK
- Proficiency in Objective-C or C++
- Experience in building iOS Apps that have been successfully published in App Store
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