Durex – The Unborn


 

Durex – The Unborn

 

Objective

Durex wanted to strengthen the perceived value of their products in a relevant and engaging way for their target market.

 

Solution

Bubu created a Facebook game application called THE UNBORN where you can select your friends and make them “unborn”.

 

Result

The game has not been officially launched, but more than 1,500 people has been playing the game since December 2010.